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Running a small business and keeping up with social media can feel like trying to juggle flaming torches while riding a unicycle. 😳 It’s tricky, but fear not! I’ve got some insider tips that’ll help you ace the social media game without breaking a sweat.
And don’t forget to snag your freebie at the end: "The Ultimate Checklist for Social Media Success." It's a game-changer!
5 Instagram Needle Movers for Growing Your Business
"Needle Movers" in your business refers to actions that significantly MOVE THE NEEDLE of your business's growth and success, particularly toward achieving specific goals.
📰 NEWSFLASH: Scrolling on Instagram is not a needle mover! 😳
For small business owners, identifying and focusing on these needle movers is crucial due to limited resources and time. It's about working smarter, not harder, and ensuring that every effort counts towards progress. For Instagram, needle movers are specific tactics that can increase your visibility, engagement, and conversion rates. Let's take a look at the Top 5 tasks that will move the needle of your business to increase your revenue.
1. Post Content
Whether you post in the moment or schedule your posts in advance, posting content on your Instagram Feed should be in your list of social media to-dos. Make a goal that you won't consume until you have created. Oh! and posting on your feed doesn't have to happen EVERY day, though. Choose a content plan that works with your schedule - 2-3 days per week is acceptable. The key is being consistent!
2. Respond to Comments and DMs
This one's about community. When someone takes the time to drop a comment or slide into your DMs, make them feel heard. A thoughtful response can turn a casual follower into a loyal fan. No one likes to start and conversation and be ignored! Being attentive to comments and direct messages shows you’re not just a business, but a human (or a group of humans)on the other side of the screen.
3. Post to Stories
Stories are like the hangout spot of Instagram. And it's no secret that I LOVE IG Stories! I could hangout there all day! Use them to show the behind-the-scenes of your business, share quick updates, or just have fun. It keeps your brand on the radar without being too pushy. Plus, you can get creative with polls, questions, and stickers to engage your audience.
4. Utilize Relevant Hashtags
To #hashtag or not to #hashtag For a small business owner, hashtags can be your best friend for reaching new eyes. But don’t use a bunch of random hashtags. Use hashtags that are relevant to your post and your audience. It’s about finding those digital neighborhoods where your ideal customers hang out. Think about phrases your audience might be searching to find you and your business industry.
5. Analyze Post Performance
Here's where the magic happens. Turn into a social media detective weekly or at least monthly. Check out which posts got the most likes, comments, or shares! Instagram’s analytics give you a treasure trove of info on what’s working and what’s not. Utilize your profile insights to adjust your approach and leave your audience eager for more.
Facebook Business Growth: 2 More Essential Daily Tasks
Are you on Facebook also!? Good Deal! Here are some additional things to focus on that are specific to that platform:
1. Engage With Your Community
In addition to responding to comments and the messages, join and participate in Facebook groups where your ideal client/customer and audience can be found. They’re a goldmine for networking, understanding your audience's pain points, and directly offering solutions. For example, if you’re in the event planning industry, search for groups related to weddings or corporate events in your area. You’ll find folks asking for recommendations where you can gracefully pitch your services. Similarly, if you’re in the wellness space, look for local health and fitness groups. Members often seek advice on nutrition, personal training, or wellness workshops, which you can jump in to provide. It’s about being where your clients are, engaging authentically, and building relationships that could convert into leads. Remember, the key is to add value first, making your pitch more welcome when the opportunity arises.
2. Update Your Page and Cover Photos
Your Facebook page is your business' digital storefront. Make a solid first impression with eye-catching page and cover photos that reflect your current campaigns or seasonal vibes. It’s an easy update that can refresh your business' look instantly! Facebook Page Covers can be made in a jiffy using Canva templates.
Stop Wondering What Should You Do!
With a Free Printable Checklist + More
Feeling overwhelmed? I hear you. That’s why I’ve crafted "The Ultimate Checklist for Social Media Success" just for you. It’s your daily, no-fuss guide to social media greatness, designed with the busy entrepreneur in mind.
I dive into the top 5 Daily Needle Moving Tasks for your business and what they accomplish for your bottom line.
Grab your free printable checklist and start transforming your social media game today!
Conclusion
Diving into the social media pool doesn’t have to feel like a plunge into icy waters. 🥶 With this daily task break-down and your new secret weapon (the checklist, of course!), you’re all set to boost your brand, engage your community, and maybe even have some fun along the way. So, go on, grab your free checklist, and watch your social media flourish.
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