.png){kind=small}
Unless you’ve been under a rock for the all of 2020, you have seen the value of social media for every business owner across the globe! But you may not be clear on why the value is becoming increasingly higher.
4.41 Billion Users!
Globally, over 3.6 billion people use social media and the number is projected to increase to 4.41 billion by 2025.*
47% of internet users ages 16 to 64 have spent more time on social media in 2020 than they did in 2019. Ecommerce sales are on the rise, so these users aren't just mindlessly scrolling.
Not only has social media played a crucial role in supporting small business growth but during the pandemic, it's where small business have engaged with their audience, promoted products and answered customer questions with ease.
High Impact Benefits
Here's 5 more ways social media can benefit your small business in high-impact ways:
Low-cost Brand Recognition
Generation of New Leads
Boost Brand Engagement
Effective Customer Service
Social Listening
1. Low Cost Brand Recognition
Social Media is one of the best places to grab a customer's attention! Social media for small business thrives on authenticity and consistency. Show up creatively and be authentic.
Moreover, social media platforms provide data on the reach of your content, so you can analyze your online presence more accurately. By tracking this information, you can pivot and adjust as needed.
2. Generation of New leads
Research by Ascend2** shows that one of the most effective tactics to improve the quality of leads by businesses is social media. When much of the world is working remotely, social media has become the easiest way to reach customers. This trend is true for B2B and B2C industries (B2B: Business to Business, B2C: Business to Customer)
3. Boost Brand Engagement
Research has found that social media interactions have improved brand loyalty, recommendations and people's perception of your brand. AND it's the 2nd TOP reason marketers are using social media. You've also probably heard of THE algorithms of Facebook and Instagram. These algorithms definitely push posts with higher engagement. If you want people to see your social media posts, you have to produce content that engages your audience and respond effectively to your community.
4. Effective Customer Service
Social media and customer service will be a huge opportunity for businesses moving forward. As a small business, you can differentiate yourself from your competitors with great social media customer service.
Response Time on Facebook, for example, is a great metric to track how fast you are getting back to your customers.
5. Social Listening
Social Listening is a powerful way for businesses to catch how your customers feel about you and/or your competitors! It is a common trend for customers to air their thoughts about your products or your competitor's products. Not only should small businesses catch these comments, they can also respond to them with feedback and potentially generate new leads if they can address those customer's pain points. Learn more about customer pain points in our free Ideal Client Workbook.
Want more tips and hints?
Join our Facebook Group Social Media Basics here where we do small business live training, give freebies and MORE!
Follow us on social media:
*Sprout Social: https://sproutsocial.com/insights/social-media-statistics/
Comments