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As a small business owner, it’s imperative to know how important it is to build and maintain a strong online presence. However, with so many social media platforms available to deploy at your discretion, it can be overwhelming to know where to begin, let alone how to make the most of them in the first place.
Making certain mistakes on social media, however, can be detrimental to your business's success. Contrastingly, avoiding these mistakes can be the primary reason for your social media success.
With that said, in this blog, we will discuss five common mistakes small businesses make on social media. By avoiding these mistakes and implementing the right strategies, you can build a strong and successful online presence for your small business.
Not Defining Your Ideal Client
One of the biggest mistakes small businesses make on social media is not having a clear idea of who their ideal client is. Without this, it’s difficult to know which platforms to focus on and what type of content to create.
Take some time to think about your ideal client and what their interests and needs are. This will help you tailor your social media strategy to reach the right people. If you need some help defining your ideal client, check out this Ideal Client Workbook!
Failing to Use Instagram Stories to Connect With Followers
Instagram Stories are a great way to connect with your audience and show a behind-the-scenes look at your business. Use them to share sneak peeks of new products, give a glimpse into your daily routine, or share important updates about your business.
This will help build trust and engagement with your followers. Not to mention, this is what today’s consumers are looking for; a community to be proud of and a real person(s) to connect with.
Failing to Humanize your Social Media Presence
When it comes to social media, it’s important to remember that you’re not just talking to your followers, you’re talking to real people.
Don’t be afraid to show your personality and let your audience get to know the people behind your business. This will help you stand out from the competition and make your social media presence more relatable and engaging; It will also satisfy the most genuine desires of your audience.
Failing to Engage With Your Audience
As the saying goes, “Consistency is key”… This holds especially true when it comes to posting or engaging on social media. Regularly posting updates and engaging with your followers helps build stronger relationships and keeps them coming back for more; this can be as simple as responding to comments and messages or asking for feedback on a new product.
However, it's common for small businesses to develop habits of ghosting their audience by failing to post consistently or respond to comments and messages. This is otherwise known as “posting and ghosting”…
Avoid ignoring your audience and make sure to engage with them regularly, both through the comments section of your social media posts and direct messages on your social media business pages, to foster a stronger connection.
Not Optimizing Social Media Bios
Your bio is often the first thing people see when they come across your business on social media, so it’s important to make a good impression. Keep your bio short and sweet, and include a clear call to action.
Image: @thelaunch_hive
This could be a link to your website or a special offer for new followers. By optimizing your bio, you’ll make it easy for people to learn more about your business and take the next step while also informing your audience of what to expect from your page.
A Final Word
In conclusion, avoiding these five common mistakes will help you make the most of your social media presence as a small business.
By defining your ideal client, using Instagram Stories, humanizing your presence, consistently engaging with your audience, and optimizing your bios, you’ll be well on your way to building a strong and successful online presence.
Looking for More?
Blu Emerald Media Services offers full-service social media management to small businesses across the country. Visit www.bluemeraldmedia.com to learn more.
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